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SWIISH FOUNDERS SALLY OBERMEDER AND MAHA CORBETT TO HEADLINE NATURALLY GOOD SUMMIT THIS JUNE

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Australia’s leading natural and healthy products event Naturally Good has released the 2024 Summit line-up, once again delivering a carefully curated programme, filled to the brim with insightful and inspiring keynote speakers, panels, presentations and more.

Taking place on Monday the 3rd of June from 7:30am to 2:00pm, the summit will explore areas including retail, consumer, growth, and social media strategy. Tickets are now available at https://naturallygood.com.au/whats-on/summit-attend/

Headlining the Summit this year will be one of Australia’s greatest success stories, SWIISH Co-Founders Maha Corbett and Sally Obermeder. With the theme of their keynote ‘Be Undeniably You,’ the pair will take guests through a candid, behind-the-scenes peek into their business journey, encompassing everything from managing start-up finances and facing bankruptcy, to what it really takes to connect with audiences, create a beloved brand and a profitable company.

Among the impressive 2024 Summit schedule will be the highly anticipated presentation of this year’s essential consumer insights and trends briefing from leading market intelligence agency Mintel. Delivered by the esteemed ANZ Country Manager, Jacqueline Nunns and Beauty & Personal Care Category Expert, Lauren Sutherland, the pair will reveal emerging trends in food, drink, nutrition, beauty and key insights into how to maintain relevance and stay ahead of the curve.

“As the Australian market for natural and healthy products matures, it’s of utmost importance to understand evolving consumer behaviour in order for your product, brand or retail outlet to grow with the population’s requirements and desires in order to thrive. Mintel’s Jacqueline and Lauren will share the must-know in-depth insights required to arm your business for the future,” says Event Director, Sofie Teh.

Other Key Summit Sessions Include:

Making It: Scaling An Independent Beauty and Wellness Brand – Beautiful Sparks Founder and Director, Effie Asafu-Adjaye

Shop Local: From Small Trend To Significant Movement – Foodpreneurs Festival Managing Director, Chelsea Ford and White’s Management Group Company Director Roz White.

Defying The Odds: Sustaining Growth in 2024 and Beyond – Ranged Managing Director of Retail, Jessica Gordoun & Executive Director – Corporate Advisory, Joe Green, Ordinary Equity Founder Alex Cornish and Funday Natural Sweets, Founder & Director, Daniel Kitay. 

Evolve Or Die: Gen Z, TikTok and The Changing Rules for Cross-Generational Marketing – Co-Founder and Head of Growth at Buttr Marketing, Thomas Moult. 

“Summit guests will leave feeling not only equipped with knowledge of trends and influential factors shaping product and brand innovation, marketing and consumer behaviour but empowered to take on the inevitable challenges of the future retail landscape,” says Event Director Sofie Teh. 

To book a ticket or view the full schedule, visit https://naturallygood.com.au/whats-on/summit-attend/.


About Naturally Good

Naturally Good is the leading trade show for the natural and healthy products industry in Australia. The event brings together producers, manufacturers, retailers, and industry professionals to showcase the latest trends and innovations in the sector.

https://naturallygood.com.au/

 

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