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New Data Shows Millions Of Australians Continue to Prioritise Healthier, Sustainable, Products Despite Cost-Of-Living Pressures

Eco Voice
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Naturally Good Expo will be on this 3-4 June at the ICC

in Sydney, Darling Harbour

Demand for natural, chemical-free products claiming to be better for both personal health and the planet is high, according to a recent national research poll conducted for Naturally Good, the leading natural products trade event in Australia.

The survey, conducted among Australians aged 18 and above, found that one in four (27%) respondents were actively seeking out and consuming more food and beverage products that claim to be better for you and better for the planet compared to three years ago. Additionally, the survey found that one in four (26%) respondents prioritise products with similar claims when purchasing home care and cleaning products as well as one in five
(20%) for beauty and personal care products.

Key findings from the survey include:

 A staggering 44% of respondents reported that they always or frequently purchase food and beverage products that claim to be better for you and better for the planet. Similarly, 38% do so for home care and cleaning products, while 31% seek out and purchase beauty and personal care products with similar claims.

 Millennials lead the charge, with 47% reporting that they always or frequently purchase home care and cleaning products claiming to be better for you and better for the planet, compared to 38% of Gen X and 32% of Baby Boomers. Additionally, Gen Z and Millennials are more likely than older generations to say they are purchasing more of these products compared to three years ago.

 The trend towards independent retailers and specialty stores is gaining momentum, particularly among Millennial and Gen Z consumers who are increasingly prioritising unique, authentic shopping experiences that align with their personal values and lifestyles.

Commenting on the findings, Naturally Good Event Director, Sofie Teh, stated, “There’s no mistaking that these results clearly indicate that a growing number of Australians are actively seeking products that are better for their health and better for the planet.” “It should also be considered that despite the continual rise in the cost-of-living, Australians are still prioritising these products, showing a really promising future for the industry.”

Where ‘better for you’/‘better for the planet’ products are purchased from (Q2) 

2.1 Food and beverage

  • Over eight in ten (83%) Australians say they usually purchase ‘better for you’/‘better for the planet’ food and beverage products from supermarkets in person or online, while over two in ten (22%) Australians say they usually purchase such products from independent retailers or specialty retail stores in person or online. Less than one in ten (8%) Australians do not buy these products.
  • Women are more likely than men to purchase such products from supermarkets in person or online (86% compared to 78%).
  • Gen Z and Millennials are more likely than Gen X and Baby Boomers to say they usually purchase such products from independent retailers or speciality retail stores in person or online (29% and 32% compared to 16% and 14% respectively).
  • Those living in one of the 5 capital cities are more likely than those who aren’t to say they usually purchase such products from independent retailers or speciality retail stores in person or online (25% compared to 18%). 

2.2 Beauty/personal care

  • Nearly six in ten (58%) Australians say they usually purchase ‘better for you’/‘better for the planet’ beauty/personal care products from supermarkets in person or online, while one in three (32%) Australians say they usually purchase such products from independent retailers or specialty retail stores in person or online. One in six (16%) Australians do not buy these products.
  • Women are more likely than men to purchase such products from independent retailers or specialty retail stores in person or online (36% compared to 27%).
  • Gen Z and Millennials are more likely than Gen X and Baby Boomers to say they usually purchase such products from independent retailers or speciality retail stores in person or online (44% and 41% compared to 29% and 21% respectively).
  • Western Australians are more likely than those from NSW and Queensland to say they usually purchase such products from supermarkets in person or online (69% compared to 56% and 55% respectively).
  • Moreover, those living in one of the 5 capital cities are more likely than those who aren’t to say they usually purchase such products from independent retailers or speciality retail stores in person or online (35% compared to 26%).
  • Those with a household income of $100K-$149K or $150K+ are more likely than those with a household income of <$50K to say they usually purchase such products from independent retailers or speciality retail stores in person or online (37% and 39% respectively, compared to 28%).

2.3 Home care/cleaning

  • Australians most commonly say they usually purchase ‘better for you’/‘better for the planet’ home care/cleaning products from supermarkets in person or online (78%), while one in six (17%) Australians say they usually purchase such products from independent retailers or specialty retail stores in person or online. One in ten (10%) Australians do not buy these products.
  • Women are more likely than men to purchase such products from supermarkets in person or online (82% compared to 74%).
  • Gen Z and Millennials are more than twice as likely as Baby Boomers to say they usually purchase such products from independent retailers or speciality retail stores in person or online (22% and 25% respectively, compared to 10%).
  • Moreover, those living in one of the 5 capital cities are more likely than those who aren’t to say they usually purchase such products from independent retailers or speciality retail stores in person or online (19% compared to 13%).

Purchasing habits now compared to 3 years ago (Q3) 

3.1 Food and beverage

  • Compared to 3 years ago, more than one in four (27%) Australians say they are buying more ‘better for you’/‘better for the planet’ food and beverage products, six in ten (59%) say they are buying about the same amount of such food and beverage products, while only 6% say they are buying less of these products.
  • Less than one in ten (8%) Australians do not buy these products.
  • Gen Z and Millennials are more likely than Gen X and Baby Boomers to say they are purchasing more of these products now compared to 3 years ago (37% and 34% compared to 23% and 20% respectively).
  • Victorians and Western Australians are more likely than Queenslanders to say they are purchasing more of these products now compared to 3 years ago (29% and 35% respectively, compared to 21%).
  • Those who are married are more likely than those who aren’t (30% compared to 24%), as are those with children under 18 at home more likely than those without (32% compared to 24%) to say they are purchasing more of these products now compared to 3 years ago.

3.2 Beauty/personal care

  • Compared to 3 years ago, two in ten (20%) Australians say they are buying more ‘better for you’/‘better for the planet’ beauty/personal care products, over one in two (55%) say they are buying about the same amount of such beauty/personal care products, while only one in ten (10%) are buying less of these products.
  • One in six (16%) Australians do not buy these products.
  • Younger Australians are more likely than Baby Boomers to say they are purchasing more of these products now compared to 3 years ago (Gen Z: 25%, Millennials: 26% and Gen X: 20% compared to 12%).
  • Moreover, those living in one of the 5 capital cities are more likely than those who aren’t to say they are purchasing more of these products now compared to 3 years ago (23% compared to 14%).
  • Those with children under 18 at home are more likely than those without to say they are purchasing more of these products now compared to 3 years ago (26% compared to 16%).

3.3 Home care/cleaning

  • Compared to 3 years ago, one in four (26%) Australians say they are buying more ‘better for you’/‘better for the planet’ home care/cleaning products, nearly six in ten (57%) say they are buying about the same amount of such home care/cleaning products, while only 7% are buying less of these products.
  • One in ten (10%) Australians do not buy these products.
  • Gen Z and Millennials are more likely than Baby Boomers to say they are purchasing more of these products now compared to 3 years ago (33% and 32% respectively compared to 19%).
  • Furthermore, Western Australians are more likely than Queenslanders to say they are purchasing more of these products now compared to 3 years ago (33% compared to 20%).
  • Those with children under 18 at home are more likely than those without to say they are purchasing more of these products now compared to 3 years ago (29% compared to 23%).

About Naturally Good

Naturally Good is the leading trade show for the natural, organic, and healthy products industry in Australia. The event brings together producers, manufacturers, retailers, and industry professionals to showcase the latest trends and innovations in the sector.

https://naturallygood.com.au/

 

Plants, seeds & more delivered to your door!

www.nativeshop.com.au

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