Image Credit: OzHarvest 

For Australian businesses, spending just 1% of revenue on the environment is proving to be one of the smartest investments they can make. 1% for the Planet is a global movement that makes it simple: companies commit 1% of annual revenue to environmental projects. Since 2002, it has grown from Patagonia as the first member, into a network of businesses, including Aussie small businesses such as Lyka pet food, WAW handplanes, Beeliever, The Plant Runner, Leif and many more. Australia is now the fourth largest region with 255 member brands. Australian brands work with 1% for the Planet to select the Australian environmental partner they would like to partner with.

The benefits go far beyond goodwill:

• Boosts brand perception: 86% of members report improved brand perception after joining. In Australia, nearly half of consumers say the 1% logo influences their purchasing decisions.

• Strengthens employee engagement: Companies that involve employees, through volunteering, awareness campaigns, or showcasing the commitment in hiring, see higher retention and workplace pride.

• Builds industry networks: B2B members gain leads, mentors, and peer connections through the global network.

• Future-proofs business: Environmental commitment isn’t just charity, it’s resilience in a fast-changing market, supporting long-term growth.

To date, 1% for the Planet has directed over US$800,000 to 7,000 environmental projects globally. Its simple, credible model, backed by a recognisable logo, makes it easy for consumers and businesses alike to see impact.

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